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FOR IMMEDIATE RELEASE

Lucky Strike Bait Works launches RF Pathways WMS July 22, 2008 in their distribution centre in Peterborough, Ontario

Lucky Strike Bait Works implemented RF Pathways WMS v4.270.2 into the manufacturing and distribution centre along with a new accounting package, Adagio. RF Pathways WMS has a proven interface to this product and offered their partner’s product in addition to the WMS as a full service package. The seamless interface coupled with radio frequency terminal processing in real time eliminated the manual systems and greatly enhanced their inventory control processing and service levels for their customers.

About Lucky Strike Bait Works Producing a wide range of fishing lures, landing nets and the famous Lucky Strike wooden plugs, which launched the company, Lucky Strike Bait Works has evolved as Canada's oldest and largest tackle and landing net manufacturer. A love of fishing, an ability to fashion wooden fishing lures and a consuming drive to succeed, were the three factors that launched a pre-depression hobby into a booming business.

Lucky Strike has always focused itself on its field and doing what it does best: designing and producing a range of quality fishing tackle that has appealed to fishermen for more than half a century. With this unique knowledge and relationship with fishing enthusiasts, Lucky Strike Bait Works Ltd. has earned itself a place of recognition and respect among anglers across North America, and has assured itself continual growth in the future.

Contact Information:
Lucky Strike Bait Works Ltd.
R.R. # 3 Whittington Drive
Peterborough, Ontario
K9J 6X4
Phone: (705) 743-3849
Fax: (705) 705-743-4043
Email: info@luckystrikebaitworks.com


About Automation Associates Inc.
Automation Associates Inc. is a diversified software development and professional services firm established in 1991 that provides supply chain solutions and support for corporate and contract logistics operations, with expertise in the SAP, Microsoft and Oracle technology platforms. RF Pathways is a highly configurable, VB and .NET based solution that enables seamless supply chain planning and execution that leads to smarter and more profitable management of goods by private as well as third and fourth party logistics providers (3PL, 4PL). The company's supply chain consultation and implementation services for Fortune 1000 level corporations focus on the SAP and Microsoft platforms with special expertise in warehouse management systems (WMS), Wireless Mobile Computing and Vendor Managed Inventory applications. Automation Associates headquarters are in Mississauga, Ontario. It markets its services and solutions North American wide.
For more information, call 1-866-823-6114, email info@rfpathways.com or visit www.rfpathways.com.

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